ABOUT US

POC Media: Technology, Fueled By Purpose

The purpose of technology, when applied to integrated marketing activations is to improve lives by applying innovation and best practices to the solution of branding challenges and opportunities.

When it comes to the creation of branded activations, the development of mobile marketing initiatives, engagement through in-venue experiential marketing, and the emotional fiber that connects the sports and entertainment industries with integrated brand marketing, innovation looks like:

• The Leveraging of Relationships,
• The Creativity derived from decades of creative ingenuity in the entertainment industry,
• The Application of Field-Tested Strategies, and
• The Implementation of Creativity to bring dreams to reality.

Decades of experience combined with global relationships provide a platform that allows POC Media to seamlessly handle every aspect of branded activation projects . . .

• Managing schedules,
• Integrating artistic elements,
• Working with local code and compliance agencies, and
• Ensuring an engaging, entertaining, and productive consumer experience.

Every activation requires an understanding of the unique relationship between a brand and their consumers; from the development of digital models and scenario projections, to the roll-out and integration of a mobile brand activation within the confines of a sports venue, a theatrical environment, a retail ecosystem, or the streets of a metropolis. POC Media dives deep to understand and execute on brand objectives. We connect the dots between brands, venues, and events, optimizing the activation experience, maximizing social media exposure, and creating memorable moments that engage the imagination and passion of our clients’ prospects.

Beginning in 1990 with the introduction of alternative media distribution and promotion channels for the music industry through NHL and NBA arenas along with NFL and MLB stadiums, and continuing for more than three decades now with consumer retail activations, in-venue interactive displays, mobile marketing initiatives, tailgating events, movie premieres, festival integrations, and tour sponsorships, POC Media continues to raise the bar and set the new standard for brand activation.

If your team’s sponsor and brand activations could use some fuel, let’s have a conversation!