Challenge:

The best way to get a qualified car buyer to make a purchasing decision is to get their hands on the wheel.

Objective:

When Toyota wanted to bring test-drive opportunities to potential purchasers of their new model, they challenged our team to create a unique waiting area for prospects.

Solution:

By bringing the cars to where the people were rather than bringing people to the dealerships, our team created Test Drive Stations with a customized Mobile Waiting Lounge using Scion customization parts as art and display décor for people waiting to test drive the Toyota Scion.